JUSTPLAY × NTNK / CREATORS, BRANDS & COMMUNITY
Bring your creations, your ideas and your people. Let’s see what we can create together.
Co-create with Play. A shared platform. A world of possibilities.
YOU BRING SOMETHING ONLY YOU CAN
A creation can express who we are and what we believe in. A connection can help it find its people. We each bring something: a solution, a craft, a perspective, a community.
NTNK brings brands, creators and communities together. Create with us. Share in what we build together.
Imagine the next edition01 / FOR EVERYONE WHO LOVES OUR BRANDS
Love our brands? Help more people discover them. Apply to become an ambassador.
02 / FOR CREATORS
Bring your voice, your craft and your perspective. Create something that feels like you.
03 / FOR BRANDS
Bring a product you believe in. Find the people to shape its next chapter.
THE NEXT EDITION / IMAGINE IT TOGETHER
Start with something we already know how to make. Bring a story, a colour, an artwork or a community that makes its next chapter your own.
Imagine a SOXON helmet in your colours. Your artwork. Your story.
Meet the SOXON collectionBring your creative direction to a cap or eyewear edition, built on products already in our world.
Explore NTNK creationsBring a product your brand makes well. Let’s explore a creator collaboration and a home for it on the shared platform.
Bring your brandIllustrative collaboration directions. These limited editions are not currently offered for sale.
SHARED CONNECTIONS / REFERRAL COMMISSIONS
Share the brands you love. Earn commission on eligible purchases through your recommendations, with levels shaped by your community tier.
From a SOXON helmet to an NTNK cap, help people find creations you enjoy.
Explorer, LifeDesigner and Creator are community tiers.
The 8%, 5% and 3% commissions are funded from the 24% community pool, using the same sales-revenue basis. They are part of that share. With all three levels eligible, 16% goes to referrals and 8% remains in the community pool. Unallocated commissions stay in the pool too.
What remains can support future rewards for helping others and taking part in our shared world. Those participation rules will be shared as they are developed.
| Community tier | Level 1 | Level 2 | Level 3 |
|---|---|---|---|
| Explorer | 8% | — | — |
| LifeDesigner | 8% | 5% | — |
| Creator | 8% | 5% | 3% |
Participation starts after acceptance and agreement.
START SMALL. GROW TOGETHER.
From a first hello to something we can share. Each relationship finds its own pace.
CONNECT / START WITH PEOPLE
Tell us who you are, what you believe in and what you would love to create.
EXPLORE / FIND A SHARED DIRECTION
Talk about what you would love to make and how we can bring it to life together.
CREATE / BRING YOUR PERSPECTIVE
Share a story, a creation or a connection in your own voice.
GROW / TOGETHER
Keep creating and sharing with people and brands you believe in.
WHAT BRINGS US TOGETHER
We look at the product, the people behind it, and the way we work together. Curiosity first. Honest conversations throughout.
A product you would use. A story you can tell in your own voice. Room for honest feedback.
Quality, usefulness, and care in the details. Clear evidence behind material and impact claims.
Clear expectations, agreed compensation, and respect for creative work and ownership.
Something useful for the community. Transparency about gifts, commissions, and paid relationships.
CONNECTED BY A SHARED MINDSET
Our first brands, the community around them, and the people who help bring the next creation to life.
Caps, eyewear and creations that make the everyday your own.
02 / CHARACTER IN MOTIONHelmets with character. A starting point for a shared visual edition.
03 / THE COMMUNITYThe wider invitation to play life consciously and grow through your community tier.
04 / THE PEOPLECreative connections and people to bring shared ideas to life.
CO-CREATE WITH PLAY / START WITH HELLO
Your recommendations, your voice or your brand.
Tell us how you’d love to take part.
Your introduction opens a conversation. Acceptance, community tier and any collaboration terms are confirmed before the programme is activated for you.
A LITTLE CLARITY
Introduce yourself as an ambassador or creator, or tell us about your brand. We would love to hear what you have in mind.
No large following is needed to apply as an ambassador. Share what you enjoy and how you would like to take part.
Confirm your email, and we will review your introduction. If it is a fit, we will explore the next step together.
